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Lindsay Sherwin
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Pareto Analysis - the 80/20 rule
In the 19th century, an Italian economist and philosopher Vilfredo Pareto, noted that most (80%) of the countrys wealth was owned by a relatively small proportion (20%) of the population, and after further work developed the Pareto Principle or 80/20 rule.
If we apply this to organisations we find; 80% of our sales come from 20% of our customers; 80% of our phone calls come from 20% of our colleagues; 80% of the complaints come from 20% of our customers; and so on. The ratio is rarely exactly 80/20; it could be 90/20, 70/10, etc.
The key point is that there are always the Vital Few and the Trivial Many. The more one applies Pareto, the more it seems to apply. In
structured problem solving it is used to help to set priorities on which problems to tackle first - to sort out the wheat from the chaff. The earlier case study illustrated its use.
The general procedure (as applied to customer complaints) is:
Step 1 - Decide how data should be classified
- Kind of Complaint
- Time of Complaint
- Person who received most Complaints.
- Other
Step 2 - Use Checklist to collect data for a specified Time Period
Assume the team collected data by Kind of Complaint.
| Complaint
|
No |
| Response Time
|
43 |
| Missing Part
|
12 |
| Wasted Time
|
7 |
| Didnt stay fixed
|
15 |
| Rude Staff |
2 |
| TOTAL |
79 |
Step 3 - Arrange Data in Descending Order (largest down to smallest )
| Complaint
|
No |
Percentage |
Cumulative |
| Response Time |
43 |
54% |
54% |
| Didnt stay fixed
|
15 |
19% |
73% |
| Missing Part |
12 |
15% |
88% |
| Wasted Time |
7 |
9% |
97% |
| Rude Staff |
2 |
3%
|
100% |
| TOTAL |
79 |
100% |
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Step 4 - Plot Bar Chart
- Draw vertical & horizontal lines and work-out appropriate vertical scale.
- Construct Bar Chart with longest bar on the extreme left.
- If desired, plot Cumulative Curve to illustrate Pareto Principle.

Thus
- Here 20 % of the items (Response Time) account for 54 % of the
Complaints.
- 40% of the items (Response Time together with Didn’t stay Fixed)
account for 73% of the Complaints.
- 60% of the items account for 88% of the Complaints.
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