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© Copyright 2007
Lindsay Sherwin
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What all clients want
Each client is different - in the way they see your
role, in the level of involvement they wish, and in the sort of
results they seek. With experience, one learns to read the
situation, adapt, and establish an agreed working relationship.
However, the following are common to virtually all clients:
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No Unexpected Surprises
More anything else, this needs to be the touchstone that governs
any consultancy assignment. If anything is going amiss, clients
need to know. In particular in case it impacts on something else
they or others are doing.
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Success
You want success but so do your clients - it reflects on them just as much as it reflects
on you. But how does your client define success? Spend some time
in the early days establishing just that.
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Clarity and Flexibility
They want to be clear what your role is and what you are
planning to do, but also expect you to be flexible and able to
adapt to changed circumstances. Thus, work to define your
role and then stay in it, but be prepared to flex and adapt when
needed.
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Your Interest in them
They expect you to be interested in their work, their ideas,
their people, and the issues they face. Try to exhibit that.
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